The Sims Hilditch Team

Meet our dedicated team who will help you to get the best out of your home. 

Meet the Design Team

While Emma remains the creative founder of the business, Louise Wicksteed now heads up the design team, supported by our studio director and a team of experienced senior project leads. 

Emma Sims-Hilditch

Creative Founder

Emma Sims-Hilditch grew up immersed in a world of art, architecture and design.  She started her journey into the interior design sphere more than 20 years ago, making curtains from her kitchen table. In the years that have followed, Emma has developed the Sims Hilditch brand so that it has become synonymous with a timeless English living aesthetic reimagined with a fresh eye. Under Emma's guidance, Sims Hilditch has been recognised as one of the Top 100 design studios by a range of publications over the years, including House & Gardens, Country Life and Andrew Martin. 

Henry Hird


Henry Hird is a leading marketing and strategy consultant who established his own business after several years of heading up marketing for companies including Ralph Lauren, JLL and Jack Wills. Based in Hampshire, with a foothold in London, he’s excited about establishing Sims Hilditch as a world-renowned design studio.

Louise Wicksteed

Creative Director

Louise has a wealth of design experience having worked at internationally renowned studios 1508 London and Candy & Candy for more than 15 years before joining Sims Hilditch as Design Director in 2020. Now the brand's Creative Director, Louise takes a clear and thoughtful approach to design, weaving skilled craftsmanship, natural materials, classic architecture and contemporary details into carefully curated schemes. Louise enjoys working with the design team at Sims Hilditch to create spaces that are refined and elegant, while remaining grounded and welcoming.

Gemma Holsgrove

Studio Director

Gemma joined Sims Hilditch in 2014 bringing with her 8 years of experience working in high-end residential and retail design. As Associate Director, Gemma supports Louise in managing the design team and overseeing the interior architecture and interior decoration phases of each project. Educated at the University of South Wales with a degree in Interior Architecture, Gemma most enjoys building long-lasting relationships with clients and creating homes that are uniquely tailored to meet their needs.

James Flett

Senior Project Lead

James attended the Chelsea School of Art and Design where he obtained a BA first class in Interior and Spatial Design. He was an Associate at Conran and Partners before joining the Sims Hilditch team as a Senior Project Lead.  James has more than 14 years’ experience working across a broad range of interior design projects in residential, retail, hospitality and workplace design, in the UK and overseas. He enjoys working on a variety of project types, from smaller scale to large and complex residential schemes, always with a strong focus on the quality of the technical details.

Laura Tuckwell

Senior Project Lead

Previously based in London, Senior Project Lead Laura has worked as an interior designer in the luxury residential sector for the last 9 years. Working with many of the Top 100 studios, she has gained experience in all aspects of a project life cycle, from concept through to completion. Laura trained in interior design at KLC and previously studied a BSc in Marketing and Management of Textiles at the University of Manchester. Laura loves seeing a project come together and providing a luxury service to ensure each client’s expectations are exceeded.

Hannah Linford

Senior Project Lead

Hannah graduated from Bournemouth University with a BA in Interior Design and has since gained 15 years of industry experience across a range of specialisms, including high-end residential design, hospitality and commercial projects. A Senior Project Lead at Sims Hilditch, Hannah’s passion lies in understanding the way that space can impact the way we feel and behave, something she considers in every project. She loves getting to know her clients, understanding their objectives and creating a unique and relevant space that tells their story.

“Designers like Sims Hilditch are cherry-picking the best elements of rustic style to create elegant, country-lite interiors that combine rural luxury with a sleek urban edge. This “rurban” aesthetic looks as good in London as it does in deepest Lincolnshire.”

-The London Magazine