WOW!house 2025

The Modern Boot Room

Our approach is rooted in the belief that beauty and practicality should always go hand in hand. At WOW!house 2025, we bring this philosophy to life by reimagining a quintessentially 'back-of-house' space for modern family living, bringing the charm of the British countryside into a city home. Drawing on our experience designing functional family homes, we imagined a space that supports the rhythm of everyday life... from muddy boots and dogs to sports kit, cutting flowers, and vegetables brought in from the garden to rinse.

About WOW!house 

WOW!house returns from 3 June - 3 July 2025 at Design Centre, Chelsea Harbour, showcasing 21 full-sized rooms and outdoor spaces designed by leading interior designers and architects in collaboration with top-tier brands. This immersive event engages all the senses with bespoke soundscapes, lighting, and Jo Malone London as the official scent sponsor. With sustainability at its core, WOW!house champions repurposed materials and environmentally conscious design, ensuring each space has a second life beyond the event.

Bringing the Countryside to the City

We envisioned the space as a rear entrance hall leading into a boot room and a dedicated dog space. Each area serves a practical purpose while remaining visually connected through a considered material palette and timeless design details. The scheme features a mix of antique British pieces, mid-century finds, and bespoke elements sourced from across Europe, united by a warm, layered aesthetic.

At the heart of the entrance hall sits a large antique dresser and a marble sink by Ca’ Pietra Artisans. A bespoke draper’s table by Titchmarsh & Goodwin anchors the room, its drawers perfect for car keys and a surface ideal for displaying fresh blooms. The walls are dressed in ‘Blackberry’ wallpaper by Marthe Armitage, hand-selected by Emma Sims-Hilditch, for its charming botanical motif. A Swedish Mora clock and joinery hand-painted by Tess Newall add further character, while a custom dog bed, designed with Lorfords Contemporary, provides a luxurious resting place for the imagined owners’ dog, Astrid.

Two fixed panels by Titchmarsh & Goodwin, inspired by those found in traditional country houses, form elegant partitions that define the entrance and boot room as distinct spaces. The boot room features bespoke joinery designed to house muddy Le Chameau boots, while the adjacent dog-washing station sits within its own dedicated area. This space debuts The White Hart Collection, our latest collaboration with Marlborough Tiles. A timeless series of hand-painted Delft-blue motifs inspired by the changing seasons in the Cotswolds.